About SugarSugar
Sugar Sugar is a wholly owned division of Brand New Alliance – Australia’s leading brand entertainment agency.
Sugar Sugar offers brands and their agencies specialist services to address the increasing fragmentation of media, shifts in consumer behaviour, and empowerment through rapidly evolving technology.
Sugar Sugar offers brands a huge array of entertainment opportunities that are available for ownership, partnership and brand integration, in order to communicate with specific targeted audiences through all channels.
These opportunities are across consumer passion areas, such as live events, music, sport and comedy, on multiple platforms such as TV, mobile, radio and online, allowing brands to match with the right entertainment at the right time through the right channels, to help them reach their objectives and communications goals.
Sugar Sugar is an unbiased, unique and innovative source of great ideas – with the goal of facilitating great relationships between entertainment and brands across all the projects we represent.
The SugarSugar Ideas Bank is the first of its kind world wide. It is a searchable database of entertainment opportunities offered for brand partnerships. The Ideas Bank is an open resource for brands and their agencies to leverage opportunities both short and long term from existing entertainment offerings alongside the chance for brands to partner with producers to create a more tailor-made entertainment solution.
The principals of Sugar Sugar come from an entertainment background first and foremost, but have also benefited from years within marketing and communications roles as brand guardians themselves. This unique perspective allows Sugar Sugar to offer specialized experience from living on both sides of the entertainment fence.
For more information please contact Georgie Summerhayes at georgie@brandnewalliance.com.